Boom and bust in telecommunication Case Study Essay Example For Students

Blast and bust in media transmission Case Study Essay Presentation In 1979. Mr. Andy Mallari opened a little store selling transistor wirelesss which was situated at one corner ( Gen. Luna St. ) of the full stretch of Burgos Avenue. the central avenue of Cabanatuan City. After 11 mature ages. he had the option to rescue cash for the broadening of his anxiety along Del Pilar Street because of expanding interest for electronic parts utilized in the gathering and care of wirelesss. copying types of gear. speakers. also, various related contraptions. Mr. Mallari began his gross incomes and fixs runing shops in huge towns of San Juan City. Gapan. furthermore, Guimba to copy his exertion. After he met Mr. Estelito Chan. a previous classmate who has a settled contraption get together works in Manila. his anxiety perspective has changed well. He needs to follow the footfalls of his companion. We will compose a custom exposition on Boom and bust in media transmission Case Study explicitly for you for just $16.38 $13.9/page Request now Issue Statement Mr. Malllariaë†â„ ¢s most established kid is going to come in school and he is as of now 47 mature ages old. According to this. he feels this is the best clasp for him to see guiding his kid to an innovation school. His assessment will focus on which school and which innovation class he will ask his children to take. He has three boies. all having a place with the best 10 in their few classifications. He realizes each of the three have the strength to help him perceive his fantasy of set uping his ain gathering works. Presently. his top priority is to put the correct school classs for his children. Points The points of this example are ( 1 ) to put the correct innovation class for Mr. Mallariaë†â„ ¢s kids. ( 2 ) to break down every innovation class comparable to the achievement of his fantasy of set uping his ain gathering works and ( 3 ) to encourage the most positive picks to be made to ensure the acknowledgment of his fantasy get together works. Breaking down Case Data Mr. Mallariaë†â„ ¢s boss end is to set up his ain contraption gathering works. So as to achieve that end he was to assign innovation classs for his children to take up. His present concern offers net incomes and fixs of electronic parts. So as to effectively set up his ain gathering works. capable insight of the innovation classs must be corresponding to this nation of concern. People groups with the correct achievement sets and experience degrees are entirely important for the smooth working of an association. Another of import factor he should see is that the three innovation classs however identified with each other should hold clear and recognizable maps in his organization. He should set up the idea of the control of the three to ensure no copy of work. This other than includes the division of work. the delegation of approval and departmentalization. Since his three boies have solid intensity and finding in their surveies and future calling. he should proceed to control th em and take them to the fulfillment of accomplishment of their end. Recommended Course of Action A gathering works is where made parts are amassed into a completed product. The four Fieldss of innovation viz. : mechanical innovation. electrical innovation. gadgets and correspondences innovation. furthermore, mechanical innovation are relative to a contraption gathering works. Mr. Mallari must cognize the hugeness and maps of every innovation field. First. mechanical innovation is a wide subject that gets its degree from the interest to design and create everything from minimal single parts and gadgets to large frameworks. The capacity of a mechanical applied researcher is to take a product from an idea to the commercial center. Next. electrical innovation exchanges with the study and use of power. gadgets. what's more, electromagnetism. This field principal turned into a recognizable business in after commercialisation of the electric message. the phone. also, electric force conveyance and use. .udd93571444692dfa11a3090bb6ba1830 , .udd93571444692dfa11a3090bb6ba1830 .postImageUrl , .udd93571444692dfa11a3090bb6ba1830 .focused content territory { min-stature: 80px; position: relative; } .udd93571444692dfa11a3090bb6ba1830 , .udd93571444692dfa11a3090bb6ba1830:hover , .udd93571444692dfa11a3090bb6ba1830:visited , .udd93571444692dfa11a3090bb6ba1830:active { border:0!important; } .udd93571444692dfa11a3090bb6ba1830 .clearfix:after { content: ; show: table; clear: both; } .udd93571444692dfa11a3090bb6ba1830 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; change: darkness 250ms; webkit-change: mistiness 250ms; foundation shading: #95A5A6; } .udd93571444692dfa11a3090bb6ba1830:active , .udd93571444692dfa11a3090bb6ba1830:hover { haziness: 1; change: murkiness 250ms; webkit-change: mistiness 250ms; foundation shading: #2C3E50; } .udd93571444692dfa11a3090bb6ba1830 .focused content region { width: 100%; position: relative ; } .udd93571444692dfa11a3090bb6ba1830 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; text-design: underline; } .udd93571444692dfa11a3090bb6ba1830 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .udd93571444692dfa11a3090bb6ba1830 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: intense; line-tallness: 26px; moz-outskirt range: 3px; text-adjust: focus; text-embellishment: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .udd93571444692dfa11a3090bb6ba1830:hover .ctaButton { foundation shading: #34495E!important; } .udd93571444692dfa11a3090bb6ba 1830 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .udd93571444692dfa11a3090bb6ba1830-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .udd93571444692dfa11a3090bb6ba1830:after { content: ; show: square; clear: both; } READ: To Kill A Mockingbird - Injustice EssayIt now covers a wide extent of subfields including hardware. computerized registering machines. power innovation. broadcast communications. control frameworks. RF innovation. furthermore, signal handling. While. an electronic and interchanges applied researcher is answerable for the plan of gadgets that drive the sender and recipient maps of any framework shipping radio or wired correspondences. A person with this occupation may work in the Fieldss of registering machine organizing. computerized Television. orbiter. remote or Internet building. Last. mechanical innovation is worried about the structure. introducing. advancement. rating. furthermore, control of socio-specialized frameworks in basically all parts. counting manufacture. appropriation. specialists. vitality. health consideration. what's more, fund. A distinctive quality of the mechanical innovation subject is the coordinating of universes. machines. stuffs. also, data to improve the open introduction of such frameworks using accessible assets in the most effective way. be that as it may, without debasing cultural and physical situations. Choice and Recommendation Mr. Mallariaë†â„ ¢s dream of set uping his ain get together works might be effectively practiced in the event that he will take three from mechanical innovation. electrical innovation. electronic and correspondences innovation and mechanical innovation for his children to take. These four Fieldss of innovation with their ain criticalness and specialization are similar to a get together works. Since electrical innovation and gadgets innovation are interdisciplinary classs he may take one and the other two are mechanical and modern innovation. Fundamental bearing standards. alongside capable discernment and achievements must be use adequately and quickly to make progress in the worry.

Research Proposal (general research proposal for doctoral thesis to Essay

Research Proposal (general research proposition for doctoral postulation to the alumni office) - Essay Example My exploration during the main year of my lord's program at the University of Victoria secured different themes inside non-photorealistic rendering (NPR), illustrations, and activity. Over the span of my exploration, I finished a class on observation and designs that brought about an undertaking that will be presented for this present month for the _(name of journal)____, a trustworthy __enter subject__ diary . The task included the investigation of human vision and observation and provoked me to extend my subject of NPR with discernment into the arrangement of my lord's proposal. My lord's theory titled, Perceptual Imitation of Human Drawn lines included examination inside the territories of Newtonian Physics, Image Processing, and Artificial Intelligence. From my exploration and discoveries with this theory, I expect to distribute two papers in NPAR'08 and CAE'08. In this manner, for my doctoral examination I needed to get more top to bottom in my exploration in these specific points. Initially, I might want to develop the subject of lines to full enlivened animation character pictures. Picture handling is normally a basic field of study in NPR and will assume a significant job in my theory. Additionally, picture handling will prompt progressively basic investigation of recognition. The investigation of recognition falls into the region of brain research. Shockingly, mental research on NPR is restricted. It was quickly talked about in my lord's proposal.

Where Caffeine Comes From and Various Uses

Where Caffeine Comes From and Various Uses Addiction Addictive Behaviors Caffeine Print The Various Uses of Caffeine By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 26, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on November 20, 2019 Patrick Foto / Getty Images More in Addiction Addictive Behaviors Caffeine Internet Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery Caffeine is a naturally occurring psychoactive substance with stimulant properties. Caffeine use is common, and  it is the worlds most popular psychoactive drug, and it is completely freely available and unregulated in the United States and throughout much of the globe. It is an ingredient in a large variety of everyday foods and drinks  and can be found in many over-the-counter and prescription medications. It is also often used as a cutting agent in illicit drugs, particularly stimulants. Where Caffeine Come From Caffeine occurs naturally in several plants and is most commonly known for its presence in the coffee beanâ€"used to make coffee, the cocoa beanâ€"used to make chocolate, and the tea leafâ€"used to make tea. It also occurs in the kola nutâ€"used to flavor cola drinks, and the guarana berry, a less common additive to beverages, which is also available as a health food supplement. Several other plants contain caffeine. Synthetic caffeine is a surprisingly common food and beverage additive. Use in Everyday Foods and Drinks It is well known that caffeine is present in coffee, a very popular adult beverage in the United States. Less commonly known is the presence of caffeine in a large array of other beverages, such as teaâ€"including green tea, which is commonly thought of as a healthier alternative to black and orange pekoe teas, as well as beverages such as cola and other types of soda, sports drinks, and drinks that are marketed as healthy. Caffeine is also a common food ingredient in chocolate and other foods containing cocoa. It is often thought that people who become addicted to chocolateâ€"chocoholicsâ€"are actually addicted to the caffeine in chocolate. In fact, the true picture of the addictive nature of chocolate is much more complex, as chocolate contains another addictive substance, sugar, and sugar addiction is now well documented. Use in Recreational Drugs There is a fine line between whether caffeine is considered a food or a recreational drug. We think nothing of adults drinking tea and coffee in front of their children, whereas injecting heroin or smoking crack in front of a child would be shockingâ€"and grounds for removal of the child from their parents care. Yet as the concentration of caffeine gets higher, the effects become more pronounced, and now some high-caffeine beverages are marketed as legal recreational drugs. The stimulant effects of caffeine, as well as its legal status and availability, make it a common cutting ingredient in street drugs, such as cocaine and meth. Use in Pharmaceutical Drugs Caffeine is also used as an ingredient in a variety of pharmaceutical drug preparations. Many painkillers contain caffeine  because caffeine increases their effectiveness. It is also added to many medications that cause drowsiness in order to counteract this side effect. Caffeine Use in Sports Prior to 2004, caffeine was included as a prohibited substance with the World Anti-Doping Agency (WADA). In 2004, caffeine was removed from the prohibited list. WADA acknowledges the presence of caffeine in many foods and beverages, and the risk that it can be abused in sportsâ€"therefore, although the use of caffeine is not prohibited, it is part of WADAs monitoring program. Also Known As: 1, 3, 7-trimethylxanthine Common Misspellings: caffiene, caffeen, cafeen, cafine, caffine, kaffine

Homosexuality in Same Love by Macklemore with Ryan Lewis...

â€Å"My love, she keeps me warm.† Without context, these song lyrics have no impact or power behind them. However, if told that these words were sung by a female vocalist, and preceded by the lyrics â€Å"I can’t change, even if it tried, even if I wanted to,† suddenly the words have meaning as a woman sings of her love for another woman (Haggerty, Lewis, Lambert, 2102). These lyrics come from the 2012 song â€Å"Same Love† by Macklemore with Ryan Lewis and featuring Mary Lambert. In the song â€Å"Same Love,† Macklemore raises his voice against the issues of discrimination, gay rights, and marriage equality that we see in todays era. He uses two fallacies in the song, but Macklemore’s use of the three rhetorical appeals of ethos, pathos, and logos in his†¦show more content†¦The appeal he uses most often is pathos, it is found throughout the song. Macklemore uses a word that is very hurtful to homosexuals: â€Å"faggots (Haggerty, Lewis, Lambert, 2102). He uses it to show how people inappropriately use the word, but it is a word that causes a lot of pain to some people. His word choice is effective in bringing out emotion as in the line, â€Å"plagued by pain in their heart.† The choice to use the word plague describes just how bad the pain is. When people hear the word plague, we think of a widespread disease that affects hundreds and causes worldwide scare. He is saying that this pain is what they have in their heart every day. By using pathos to appeal to the emotion of love in every chorus, â€Å"my love, she keeps me warm,† Macklemore successfully tugs at a listener’s heartstrings because most can relate to the feeling of love in some way or another. Another phrase that he uses that applies to pathos is â€Å"some would rather die than be who they are.† In todays society, the topic of suicide is extremely emotional, which is what this lyric refers to. Macklemore uses a great deal of pathos appeal to reach out to his listeners and get his argument across. Logos, the third rhetorical appeal, is used when Macklemore establishes the setting of his song in the United States of America. He establishes the place by the use of well-known words that all can relate to America. The establishment is very clear in the lyric, â€Å"America the brave stillShow MoreRelatedSame Sex, Same Love910 Words   |  4 PagesSame sex, Same love Homosexuality is the â€Å"same† kind of love as heterosexuality. Same-sex couples should have access to the same benefits enjoyed as any other couples since it’s recognize as a human right. Macklemore and Ryan Lewis made a song for supporters in reference to the February 2012 bill that would legalize same-sex marriage in the state(s). Same Love by Macklemore and Ryan Lewis portray a rap song that explicitly defends same-sex love by calling out hip-hop’s history of homophobia andRead MoreMacklemore s Same Love: The Breakdown816 Words   |  3 Pagesable to catch â€Å"Thrift Shop† by Macklemore. It is currently run on several radio stations and has over 100 million views on YouTube. I wouldnt say it is the best song out there, but it sure is catchy. Due to its â€Å"catchyness† I decided to check out other work by Macklemore. In doing this I discovered his song â€Å"Same Love† featuring Mary Lambert. Upon hearing this song, it really made me think about the world today. Macklemore (Ben Haggerty), Ryan Lewis, and Mary Lambert wrote this song together. ItRead MoreThe Song, By Ryan Lewis And Featuring Mary Lambert Essay1147 Words   |  5 PagesHaggerty, better known as Macklemore, is one of the most popular artists in the hip hop industry. He is best known for recognizing issues within society and using his influence to make a difference. The hip-hop industry has a huge impact on the youth. It influences the way people speak, act, and think. Constant discrimination towards race, gender and sexual orientation takes place among popular songs which encourages audiences to also act in discriminatory ways. â€Å"Same Love† was released in 2012 asRead MoreMacklemore s Stand For Homosexual Equality1416 Words   |  6 Pagesknown as his stage name Macklemore, from Seattle, Washington took this global conflict and created the very popular music video â€Å"Same Love† which has over 126 million views on YouTube. Around the world, homosexuals ar e looked down upon, discriminated and are left feeling ashamed. The LGBT community wants equality therefore, supporter of gay rights, Macklemore took action into his own hands to spread the word by creating the song â€Å"Same love†. Throughout the music video, Macklemore presents today’s gayRead MoreGay Marriage Should Be Accepted And Respected932 Words   |  4 PagesHomosexuality has become a significant factor among individuals in today’s society. Once a taboo that was never discussed, many people hid their sexual orientation. Now, homosexuality has become more common as newer generations have become more open-minded. The rise in the LGTB movement has allowed people to openly express their sexuality without being discriminated against. Although homosexuality has become more socially acceptable, some states still have anti-gay laws and there are numerous individualsRead MoreAn Argument Of Visual Rhetoric1707 Words   |  7 Pagestransgender is a person who insists that they were born into the wrong body. While they have the body of one gender, transgender people have the conscience of the opposite gender. A homosexual is someone who is emotionally and physically attracted to the same sex or gender. According to www.statista.com: â€Å"2.2% of adult men identify as being gay in the U.S. and 1.1% of women identify as being lesbian.† As well as statista.com, marieclaire.com states: â€Å"According to 2011 findings from the Williams InstituteRead MoreSame Love And How It Changed The Hearts Of Society Essay1529 Words   |  7 PagesSame Love and How it Changed the Hearts of Society I personally like the artists Macklemore and Ryan Lewis and the songs that they create. Their songs have a way of diving into important matters that the rest of society try to avoid. I am not gay, but I had a friend that was and this song closely resembles what he went through. The song also tells the story of a gay couple and the struggles they had and not just the problems around the subject of being gay. â€Å"No one disputes that biological differenceRead MoreInfluences of the Perceptions of the LGBT Community2654 Words   |  11 PagesLesbian, Gay, Bisexual and Transgender. The unique of this community is they like person who are same sex with them, in other word is homosexual. In the past, the acceptance toward same sex love or gay marriage is very low but now the acceptance of the society toward this them is increase. Everyone has their right to love someone they loved, the love they give to their partner is same as how we love the one we loved. They having a ‘gay†™ gene and environment and social factors influence, (Sarah K

Ethical Dilemmas The Immortal Life Of Henrietta Lacks

Ethical Dilemmas: The Immortal Life of Henrietta Lacks Justin Streeter â€Å"The Immortal Life of Henrietta Lacks† is the story of Hela cells and the women and family behind them. HeLa cells are the cells that have helped scientists all around the world discover cures and vaccines that have saved thousands of lives. But before they did all those things, they were inside a woman, named Henrietta Lacks, and were taken from her without her knowledge. Her family would not know about her cells until years after her death and millions of dollars in revenue gained from the HeLa cells. At the time doctors did what was considered common practice but did they cross a line? Or were the amazing scientific achievements enough to excuse the violation of personal privacy? Despite good intentions doctors should never have taken Henrietta’s cells without her consent, and furthermore her family deserves compensation for the work those cells have helped accomplish, and the sometimes horrible circumstances they have had to deal with because of the cells. The Use of Lacks’ Cells Was Ethical The truth is the doctors that took Henrietta’s cells were doing it for a good cause. They didn’t do it to ruin her and her family’s life, they did it to help people and save lives. There were no laws prohibiting the taking of one’s cells, in fact in a later Supreme Court of California ruling, it was actually defended. When tissues are removed from your body, with or without consent, any claim to ownershipShow MoreRelatedThe Unethical Approach to Immortality: the Immortal Life of Henrietta Lacks768 Words   |  4 PagesImmortality Henrietta Lacks is, one of the greatest contributors medical science and research in the past century. Albeit, she never knew of her contribution. In fact, it took twenty years for her family to be informed about the extensive number of cells that had been produced, and that would continue to be produced, to further studies in the best medical interest of mankind. The ethics of this situation are hardly questionable and this is what â€Å"The Immortal Life of Henrietta Lacks† by RebeccaRead MorePsy305 Ethical Principles1361 Words   |  6 PagesEthical Principles Paper PSY/305 Name Date Instructor: Henrietta (Loretta) Pleasant, born in August of 1920 in Roanoke, VA, was an African American woman who was raised by her grandfather in a small cabin on a plantation. At the age of 14, she gave birth to her first child, a son, followed by a daughter four years later. She married the father of her children, her first cousin David Lacks, shortly thereafter. After having moved to Maryland for work, the couple had three other children. Read MoreEthics Is Defined As â€Å"The Branch Of Philosophy That Seeks1630 Words   |  7 Pageshelp â€Å"anticipate and recognize healthcare dilemmas while making good judgments and decisions based on universal values that also work simultaneously with laws and the constitution† (Pozgar, 2016, p. 3). When laws do not work how they should, that is when we rely on caregivers to make judgments, which are only guided by their personal ethics (Pozgar, 2016, p. 3). But where is the line drawn that separates personal and professional ethics? Henrietta Lacks In the late 1940’s, there was a woman justRead MoreThe Immortal life of Henrietta Lacks highlights how ethically flawed medicine once was and perhaps800 Words   |  4 PagesThe Immortal life of Henrietta Lacks highlights how ethically flawed medicine once was and perhaps still is. It tells the devastating story of a woman whose cells were collected and cultured without her consent and its wondrous effect within the medical community as well as the equally distressing effect on her family. Preceding the 50s, scientists, specifically Dr. George Otto Gey have been trying without success to cultivate human cells in laboratories for decades. Henrietta Lacks was an AfricanRead MoreReflective Paper On Henrietta Lacks3537 Words   |  15 PagesREFLECTIVE PAPER ON HENRIETTA LACKS 2 REFLECTIVE PAPER ON HENRIETTA LACKS 4 Reflective paper on Henrietta Lacks Ann Meril Dominican College Running head: REFLECTIVE PAPER ON HENRIETTA LACKS 1 Reflective paper on Henrietta Lacks The immortal life of Henrietta lack is a very inspiring and interesting book which tells the story behind the HeLa cells. This book was written by Rebecca Skloot who got interested in HeLa cells while sitting in her biology class. The book is not just aboutRead MoreAnalysis of The Immortal Life of Henrietta Lacks2764 Words   |  12 PagesBackground of Story The Immortal Life of Henrietta Lacks is a true story of a poor, Southern African-American tobacco farmer who died in 1951 at the very young age of 31 years old from cervical cancer. Little did she know that cells harvested from her tumor, which were obtained without her consent have lived on and on and became one of the most important tools in medicine today. Despite Henrietta’s story being full of legal and ethical issues, the story was one filled with success and anguishRead MoreThe Controversy Over Bandaid30 For Ebola2955 Words   |  12 Pagessuffering and injury. 9. What sorts of ethical dilemmas arise when medical researchers carry out research with â€Å"vulnerable† populations? Give at least 2 examples. Some ethical dilemmas that may arise are whether or not the individuals have access to free health care. Individuals may not have access to free health care because they are not able to afford it may turn to medical experimentation as way to sought some form of free treatment. Ethical dilemma also arises in questioning whether or notRead MoreThe Dark Knight Essay2112 Words   |  9 Pagesincluding: Frankenstein, a fictional work by Mary Shell about a man who dared to play God; Galileo’s Daughter, an assemblage of letters that Dava Sobel uses to construct a memoir of Galileo’s life and the challenges he faced in his pursuit to educate the world; Rebecca Skloot’s, The Immortal Life of Henrietta Lacks, where she uncovers the origin of the famous HeLa cells and tackles the many controversies that medicine introduces to human rights. History also offers a great deal of thought on the matter

The Benetton Supply Chain Free Essays

THE BENETTON SUPPLY CHAIN – CASE STUDY Retail operations – main objectives Benetton? s core business is in the manufacturing, production and sale of casual and sportswear, which accounts for 95% of total revenues (Camuffo et al, 2001: 47). The company has a market presence in over 120 countries and has consistently generated revenues exceeding $2 billion throughout this decade (Industry profile, 2007: 15). It has 5,000 retail outlets around the world, the vast majority of which are run by independent managers as part of a franchise arrangement whereby the licensee? of those outlets sell products which carry the Benetton brand name (Skjott-Larsen et al 2007: 94). We will write a custom essay sample on The Benetton Supply Chain or any similar topic only for you Order Now A key objective of Benetton HQ (based in Treviso, Italy) has always been to retain overall control on every aspect of product sales, thereby ensuring that the Benetton â€Å"total look† is adhered to. The company is renowned for having a distinctive philosophy which is espoused through controversial advertising techniques (Dapiran 1992:8). Its global network of sales agents each holds responsibility for their own geographic area. They work closely with franchise operators in the sale and distribution of its goods, as well as overseeing all aspects of merchandising (Camuffo et al 2001: 47). A global information system unites every link in the supply chain. Stiff competition has forced Benetton to radically change its retail strategy (Economist: 9 November 2004). To that end it has introduced over 100 „mega-stores? nd, whilst the majority remain under the franchise system, the company has decided to take direct ownership and control of a few as it seeks to form a closer relationship with its clientele; the logic being that this will facilitate a deeper understanding of customer preferences (Camuffo et al 2001:50). One expert has stated that Benetton – a former market leader – is lagging behind its competitors, not through any defects in its supply chain, but more because it is â€Å"less good at seei ng the opportunity†, inferring that the franchise system is to blame because it creates a barrier between company and customer. Zara, on the other hand, is proving to be far more successful because of it has adopted „agile? supply chain practices (Cane 2007:1). Diversifying into new product ranges such as the sportswear market, as well as an added emphasis on its lifestyle branding is a key pillar of the new approach. Its Fabrica, Killer Loop and Playlife brands are all geared towards capturing a large slice of the youth market (FT: 9 May 2003). As the Managing Director explains, â€Å"we want the market to know that Benetton is about more than just colourful sweaters. It? s a lifestyle concept† (HargraveSilk 2003:1). The Asian markets are vital to Benetton? s future retail operations objectives, recording a 35% profit rise in Russia and 50% rise in India in 2007 (Women? s Wear Daily: 14 November 2007). Although Europe remains Benetton? s largest market it has recently refocused its attention towards building brand awareness in the emerging markets of Asia, the Middle East and the Far East (Evans 2004:1). One insider sums up the Benetton retail philosophy, when (s)he states that â€Å"we do not want to start with high prices to attract people later on with high discounts, but we want our customers to appreciate every time of the year that there is the right ratio between quality and price† (Evans 2004:1). Physical distribution operation –main objectives The company describes itself as „vertically de-integrated? , meaning that its core functional activities such as design and global strategy are still centralized. Nonetheless it is willing to outsource those activities where it is unable to achieve in-house economies of scale. Its logistics operation has always been directly controlled, in large part owing to the integral part it plays to the companies overall success. Key to effectiveness is the rapid flow of market intelligence between customer and factory. This is achieved through maximising the benefits of EDI technology which facilitates direct flow of communication between the agent networks representing the 5000 retail outlets. EDI information allows Benetton manufacturers to delay the dyeing process up until a clear understanding is reached on market requirements. This eliminates the build up of wasteful inventories, thereby reducing costs, slashing cycle times and maximising efficiencies. Once this information is relayed to the centre, Benetton is able to arrange bulk delivery of products from its regional distribution centres which are highly automated and thus able to cope with demand. The company describes their strong track record in distribution as being down to its „360 degree vision; in other words a recognition from the outset as to the strategic importance of logistics through integrating suppliers, manufacturers and retailers in a value chain that thrived on speed, efficiency and flexibility (Dapiran 1992:9-11). Factory suppliers – main objectives Benetton? s manufacturing processes are characterised by strong upstream vertical integration which entails significant output at its own production entres (22 in Italy and 10 abroad), as well as outsourcing the more labourintensive tasks such as tailoring and ironing (Camuffo et al 2001:49). The Treviso HQ has overall control over design activities. CAD technology is fully utilised to maximise opportunities for the speedy bringing to market of mass produced garments. This is achieved through the effective usage of 500 subcontractors who work in the vicinity of the companies HQ and production base. The sub-contractor group, often themselves former Benetton managers, organise the second tier of small factories who undertake the labour-intensive processes (Skjott- Larsen et al 2007: 95-96). A pyramid analogy has been used to describe the hierarchical nature of this relationship, with Benetton at the apex, the sub-contractors forming the second tier and the army of small workshops forming the bottom layer (Harrison 1993: 160) Benetton directly controls the supply of raw materials thereby achieving cost savings in supplier overheads. It has a very close relationship with the subcontractor base, thus ensuring that the factories under their control are able to satisfy market trends at short notice. This is a distinct advantage to their competitors who do not enjoy such flexibility and are hampered with fixedcost overheads (Skjott-Larsen et al 2007:97). Consider the following statistic: in 1990 90% of Benetton garments were produced in Italy. Now it is only 30% and within a few years it is expected to fall to only 10% (Economist: 8 February 2007). Such is the dramatic impact of globalisation. Benetton has responded by remaining true to its philosophy of tight central control by replicating its Treviso production model on a global basis. For instance Benetton Hungary has production oversight of 7 countries within the region (Camuffo et al 2001: 49). This is in keeping with the underlying company philosophy of creating global brands which transcend national boundaries. How well do these three interconnecting sets of operations fit together? For decades Benetton has consistently demonstrated that getting the right mix of the 3 supply chain functions is critical if market success is to be achieved. Its franchise network has proved to be adept at communicating critical market trend information via its EDI system to HQ who alerts the manufacturing side to the real-time needs of the market. Use of sophisticated CAD/ CAM technology has enabled Benetton to gain the upper hand on its competitors by being quick and flexible at this point in the production process (Dapiran 1992:9-10. Benetton has successfully exploited I. T. advantages from an early stage. Its Geis global integrated network has enabled agents to forward customer order details to the 500 sub-contractors based in the Veneto heartland where the company manufacturing capability has historically been located. Within days they are able to receive multiple orders from various country agents and rapidly set in motion the manufacturing work by fully exploiting the vast network of sub-contracted labour. The system is also connected to Benetton manufacturing plants worldwide (Johnston 1994: 2-3). Benetton is famous for using „postponement? tactics at the actual sequencing point of the production process, whereby dying of the garments is not completed until the agent network have provided market intelligence on what particular products are in demand in which locations. Tang points out the advantages of postponement when declaring that it has â€Å"proven to be a costeffective mass customisation tool to handle regular fluctuations under normal circumstances† (Tang 1996: 38). Camuffo has demonstrated that in recent years Benetton has successfully risen to a more challenging market environment by opting for a strategy that involved increasing its overall ownership and control of supply chain assets and only outsourcing those areas where the company was not in a position to achieve economies of scale. He points to the paradox of tighter centralized control over the whole supply chain, yet at the same time being able to achieve sufficient flexibility to rise to market challenges (Camuffo et al 2001: 52). There can be no doubt that Benetton prefers quite rigid control over processes, despite the tendency to opt for sub-contracting relationships with suppliers. It remains to be seen whether or not Benetton can sustain its competitive edge, particularly in the emerging markets of Asia, where much of its energy is now focused. The early signs are good, however it has been shown that competitors who are able to display more „agile? working practices can edge out established brands in a very short space of time. Zara is a case in point. SUPPLY CHAIN DIAGRAM HQ, Treviso Agent network EDI system Production hubs (32 worldwide; 22 in Italy) Outsourced factory production Global distribution system Franchise operators Mega stores 5000+ Retail outlets References Camuffo, A. , Romano, P and Vinelli, A (2001) „Back to the future: Benetton transforms its global network? , Sloan Management Review Volume 43(1) Cane, A. , „Agility: flexibility takes over from planning? Financial Times 20 November 2007. Available from http://ft. com [Accessed 15 February 2008 Dapiran, P. , (1992) „Benetton- Global logistics in action? International Journal of Physical Distribution Logistics Vol. 22, Issue 6 Available from: http://www. boku. ac. at [Accessed 16 February 2008] Evans, D. , „Benetton in Greater China push to build brand awareness? , Media: Asia’s Media Marketing Newspaper, 16 January 2004, Available from Business Source Premier [Accessed 15 February 2008] „Growth in India, Russia spurs Benetton profits? , Women’s Wear Daily, 14 November 2007, Vol 194, Issue 104. Available from: Business Source Premier [Accessed: 15 February 2008] Hargrave-Silk, A. „Benetton overhauls HK stores’ strategy? , Media: Asia’s Media Marketing Newspaper,9th May 2003, Available from: Business Source Premier [Accessed: 14 February 2008] Harrison, B. , (1993) „The emergence of hierarchy within a district based production network: The United Colors of Benetton? in ‘The Italian industrial districts and the crisis of the cooperative reform: Part II’ European Planni ng Studies, Vol. 2, Issue 2 Infantswear industry profile: Italy, December 2007. Available from Business Source Premier [Accessed: 16 February 2008] Johnston, M. „Electronic commerce speeds Benetton business dealings Benetton Group SpA’s use of General Electric Information Services’ valueadded network services? Software Magazine, January 1994, Available from: http://www. //findarticles. com/ [Accessed: 15 February 2008] Skjott-Larsen T. , Schary P. B, Mikkola J. H Kotzab H. , (2007) ‘Managing the Global Supply Chain’ Copenhagen Business School Press. Available online: http://www. google. com/books [Accessed 15 February 2008] Tang, C. S. (1996), „Robust strategies for mitigating supply chain disruptions? International Journal of Logistics: Research Applications, Vol 9, Number 1 „The other colours? , Economist, 9th November 2004, Vol. 372, Issue 8392 Bibliography Benetton company website (Press release section) Available from: http://www. production. investis. com/ben_en/releases/2006-07-20/ [Accessed 15 February 2008] Kaiser, A. , „Benetton? s abrupt exists: CEO, CFO both depart, shares fall 8. 5 percent? , Women’s Wear Daily, 14 November 2006, Vol 192, Issue 102. Available from: Business Source Premier [Accessed: 15 February 2008] Kouvelis, P. Chambers C. , Wang, H. , (2006) „Supply chain management research and productions operation management: review, trends and opportunities? Production and Operations Management, Vol. 15, No. 3 „Material fitness? , Economist, 25 February 2006, Vol. 378, Issue 8466 Slack, N, Chambers, S. and Johnston, R. (2007) Operations Management, London, FT Prentice Hall Thomas, D. ,„Benetton takes lead on RFID? , Compute r Weekly, 20th March 2003. Available from Business Source Premier [Accessed: 14 February 2008] END OF PAPER How to cite The Benetton Supply Chain, Essay examples

The Fall of the House of Usher and The Purloined Letter free essay sample

A review of the books The Fall of the House of Usher and The Purloined Letter by Edgar Allen Poe. This paper examines the mid-Victorian novellas, The Fall of the House of Usher and The Purloined Letter, written by Edgar Allen Poe, that the author finds are both written with sensational through thriller and chiller styles of writing that remain within the psyche a long time after reading the novel. The Fall of the House of Usher is one novel that can be seen to be a forerunner of psychological chillers, it is about the final members of the family Usher, Roderick and Madeline, both are suffering from illnesses that can only be traced back to a long series on inter- family marriages : I had learned that the stem of the Usher race, all time-honored as it was, had put forth, at no period, any enduring branch;that the entire family lay in the direct line of descent, and had always, so lain. We will write a custom essay sample on The Fall of the House of Usher and The Purloined Letter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was this deficiency undeviating transmission, from sire to son, of the patrimony with the name, which had, at length, so identified the two as to merge the original title of the estate in the quaint and equivocal appellation of the House of Usher (Poe 295).